María Emilia Polo Bravo

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Marketing & Communications Lead

I make communication behave like a system: clear, consistent, built to scale

One voice, every channel, every market

I connect internal communications, content strategy, brand identity and digital growth: turning corporate direction into execution across global and regional markets, from SEO and paid campaigns to employer branding.

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Operating Context

Communication orchestration for five LATAM offices within an international organisation

Connecting local execution with global communication frameworks

Maintaining a unified voice in diverse markets and operational contexts

Collaboration with partners and cross-functional teams across regions

Selected Work

A selection of projects across communication, brand and content, each one built around a specific organisational challenge.

Internal Communication Systems

Building the frameworks that keep large, international organisations informed, aligned and culturally connected.

Corporate editorial ecosystem and multi-channel content strategy

Corporate Content Ecosystems

Structuring content so it travels well: editorially sound, visually consistent and built to perform across channels and audiences.

Regional communications coordination across LATAM markets

Regional Strategy & Alignment (Latin America)

Coordinating across offices, managing stakeholders, holding one strategy together.

Principles

Communication as a system

Keeping editorial and narrative standards consistent across internal channels, from leadership messaging to newsletters.

Driving direction in large organisations

Aligning HR, R&D and Partners around a single narrative, from employer branding to technical positioning, contributing to +78% LinkedIn and +205% Instagram growth (2021–2024).

Decorative standing sign with colorful letters 'MEP' and text 'ARE YOU READY?' against a tiled wall.

Content as a strategic driver

Driving organic and paid content strategy (SEO, Google Ads) tracked end-to-end through GA4, contributing to +97% organic traffic growth.

Beige canvas tote bag with colorful MEP letters printed on it, hanging on a wooden chair against a beige curtain background.

Designing for scale

Building visual and narrative brand systems that hold together across formats and channels.

Communication as a system

Keeping editorial and narrative standards consistent across internal channels, from leadership messaging to newsletters.

Driving direction in large organisations

Aligning HR, R&D and Partners around a single narrative, from employer branding to technical positioning, contributing to +78% LinkedIn and +205% Instagram growth (2021–2024).

Content as a strategic driver

Driving organic and paid content strategy (SEO, Google Ads) tracked end-to-end through GA4, contributing to +97% organic traffic growth.

Designing for scale

Building visual and narrative brand systems that hold together across formats and channels.

Confident woman with curly hair wearing a blazer and white shirt, arms crossed, facing forward.

Meaningful communication starts here

Open to the right conversations around communication, brand and content.

Get In Touch!

Operating Context

Communication orchestration for five LATAM offices within an international organisation

Connecting local execution with global communication frameworks

Maintaining a unified voice in diverse markets and operational contexts

Collaboration with partners and cross-functional teams across regions

Selected Work

Internal Communication Systems

Corporate Content Ecosystems

Regional Strategy & Alignment (Latin America)

Principles

Communication as a system

Driving direction in large organisations

Content as a strategic driver

Designing for scale

Communication as a system

Driving direction in large organisations

Content as a strategic driver

Designing for scale

Meaningful communication starts here

Marketing & Communication, done with purpose

Precise by design

Communication • Content • Strategy •

Communication • Content • Strategy •

Communication • Content • Strategy •

Communication • Content • Strategy •

Communication • Content • Strategy •