Overview

Visual identity, tone of voice and content pillars are defined together as one system, not as separate decisions made one at a time.

That system then extends into execution: multichannel storytelling and editorial planning that put the identity into practice across formats and campaigns.

Methodology

Every visual or narrative choice is checked against a defined tone and positioning before it goes anywhere.

Scope

• Brand identity and visual system design
• Tone of voice and messaging framework
• Content pillar definition
• Multichannel storytelling
• Editorial strategy and planning

Impact

A brand others can express correctly on their own.